Nike “run the elements/digital”

Nike+ Run Club Amsterdam. This is an experience event with a digital edge where Nike Facebook friends are invited to join a run. To introduce Nike's new product "Elements" we surprised the runners with an actual experience of nature's elements. We set up #cold, #heat, #snow, #wind and #rain in a single run that was digitally mapped out through google maps. With the Nike build in shoe chip you can follow your route online. Lots of fun and a great way to interact with the Amsterdam running community.