Vereniging Rembrandt

Vereniging Rembrandt has been making sure The Netherlands and the Worlds finest pieces of art heritage remain available for the general public. They have been doing this for over 135 years. So it was an honour for us to be asked to think along about the future of historical art. How to make and keep it relevant for future and current generations. How to make sure the centennial company remains nimble and young at heart.

This is an ongoing challenge, but here is the first campaign that expresses that nimble state of mind; Gallerij Nederland: putting art outside museums, in the middle of the COVID crisis. This could not have been done without outdoor media partners, all chipping in spaces for the greater good.

A collab between PopcornBrain, NewAms and Abovo Media. More to come!