BUDGET thuis 2020

BUDGET THUIS, a newly created company made from the mega merger between NLEx, NUTS Group, Budget Energy and Robin Mobile needed it’s complete brand purpose, communication and creative strategy to launch their products into the Energy, Mobile and Telecommunication markets. Next to the strategic thinking, we created their “WERKT GEWOON ;)” slogan, launched their first ATL campaign, and produced 6 commercials plus hundreds of assets, print and social media that painted the funny no-nonsense attitude of the brand, and introduced it to the Dutch audience. These films were directed by CAKE FILMS director Maurice Trouwborst, winner of the 2020 Kids EMMY AWARD.